Cereal: Coming Soon to an Airport Near You

August 27th, 2008 @ 8:39 | Filed under Eating, Family Travel, Resources | 10 comments

Written by Jamie Pearson

The waiters wear pajamas. Cocoa Puffs are on the menu. The good news? You don’t have to feed your kids the dreaded personal pan pizza anymore. The bad news? You’re about to pay $7 for a bowl of cereal.

Who among us hasn’t felt a creeping sense of dread when confronted with family dining options in airports around the world?

Most kids—and probably most adults too—would rather eat their 8-count Crayola crayons than a stale egg salad and watercress sandwich from Starbucks. Pizza usually brooks no resistance, but it’s not exactly a health food.

Welcome to Cereality, a restaurant whose recipe for success is head-slappingly simple.

Take 30 varieties of America’s ultimate comfort food. Add a milk bar with myriad choices to reflect modern tastes. Finish with a toppings selection that would put any frozen yogurt joint to shame. That’s it.

And the fun doesn’t stop there either.

Meet the Cereality Bucket (a milk-tight bucket of crunchy, customized joy!) and the Sloop (a straw and spoon all in one!). You can even design your own cereal box (My Cereal My Way), but probably not before your flight starts boarding.

Is it silly? Yes. Is it better than pizza? Probably.

At the time of this writing, Cereality is mostly a college town phenomenon (though not near campuses with strong economics programs, I’d hazard). According to the company, there’s a Cereality location opening at the Dallas-Fort Worth Airport later this fall.

So I guess the question is: how much would you pay for a bowl of cereal?

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10 Responses to “Cereal: Coming Soon to an Airport Near You”

Jane on August 27th, 2008

yum yum…….

Kristy Hall on August 27th, 2008

Hmmm. I’m not a big fan of overpriced airport food but I can actually think of a few times, I would have paid anything for Captain Crunch at the airport.

Seana on August 27th, 2008

I can’t imagine college students paying $7 for cereal when they can get the whole box for that at the store. Me on the otherhand? Prolly up to $10.

Patricia on August 27th, 2008

For Canadian folks, our cereal restaurants are called cerealicious (http://www.cerealicious.ca/index.asp)
Flagship store - downtown Toronto, financial district. Guess those people can afford to pay $7 for a bowl of cereal!

Jennifer Margulis on August 27th, 2008

Most conventional cereal is less nutritious than the cardboard box it usually comes in. You know how you mentioned awhile ago that you always travel with peanut butter? We always travel with rolled whole oats, raisins, and sunflower seeds and make oatmeal and muesli for breakfast (and lunch and dinner when money’s tight). Thanks but no thanks to the cereal restaurants…

Amy @ The Q Family on August 27th, 2008

I probably won’t buy it all the time. But if it’s in the airport, most of the time it will be when people travels. And at those time that we are at our most vulnerable. :) Crying and cranky kids will make $7 for a bowl of cereal a bargain!

Kayt Sukel on August 28th, 2008

I don’t know if I get it. Now if they had a cupcake store at the airport…

Michelle D on August 29th, 2008

Oooh, I don’t know. I’m a bit of a cereal fiend. This could be the start of a new way to spend even more money while traveling…

CanCan (Mom Most Traveled) on August 29th, 2008

Are you kidding me! I thought of this idea 3 years ago!

Christine Gilbert on August 30th, 2008

OMG my husband just had a small stroke. I think if we had one of these in our town, my DH would promptly eat himself into a sugar induced coma. Which, if I remember correctly, is the perfect state when cramming for finals.


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